Startup Promotion

After produced and directed series mini documentaries about startup companies across the State. I discover many interesting stories behind startup companies, which encourage me to continue create visual narrative for them.

Cela

In this case study, I developed a series digital campaign for Cela, a NYC based accelerator to promote their events

Event highlight

Create Instagram story highlight the previous event and provide information about the event.

Companies have just 15 seconds to hook the audience before your viewers will automatically scroll to the next Story. Stick to key information about the event. That should be enough to interest potential attendees.

Instagram Story

Instagram Stories can create more opportunity for potential attendees to think about your next event, as they’re experiencing the current event. Use Instagram stories to surface more behind-the-scenes footage

IGTV

IGTV provides the perfect opportunity to reuse your popular video content and give it new life. You can repurpose horizontal videos you’ve posted on YouTube and Facebook, or live-stream recordings

Be active on various social media platforms, update your posts, engage your audience in a conversation. If you're in your users’ sight often, you’ll be in their minds as well.

Immigrant Entrepreneurship

When I worked for Ox3 Production, we made a series mini documentaries about immigrant entrepreneurs start their own business in the State. The goal is create compelling stories and share to broader audiences.