Financial Media
Content marketing for Financial Services companies can help to build brand awareness, address the pain points of your target audience and differentiate your offering from competitors in the market. I have been create finance relate contents for couple years, there is so much you can do to attract prospects with content marketing.
Incorporate video into content marketing
The power and relevance of video marketing is growing at a fast rate, across all industries, and there are lots of ways to utilize this video content, such as:
Explainer videos
Live broadcast
How-to tutorials
Finance news
Create updated news and interview expects and provide audience insightful aspect, which is the key in video content marketing.
Newsletters Video
Use video can provide target audience with an easy way to consume information and show off their business. Transform finance newsletters into video can accelerate the news consumption.
Case study:
Goal:
Create video for Esoterica Capital and provide industry news and information to ETF buyers.
I was responsible for ideation & production.
CEO Interviews
CEO Interviews also create engagement with audiences and generate conversation.
Case study:
Justin Zhen - Thinknum
Goal:
Create video for introducing FinTech and interview the CEO of the company in order to better understand the industry and the company.
I was responsible for strategy, ideation & production.
